The digital marketing manager is the web's new essential middleman

They call themselves "digital marketing managers" but also pose as "social media specialists", "internet marketers", and "digital strategists". There may be a few others, but we're not name-calling here.

Although I am not one of them, I do regularly pose as one. I have learned a lot about writing decent copy, organizing information to guide the user's focus, and to optimize content for a better search engine rank. I've also learned a thing or two about branding, marketing, and advertising... but I am by no means an expert at any of this.

Digital marketing managers are experts.

But yet, most small businesses turn to a technologist or a web designer to help them with their website and assume they will guide them with their online marketing efforts. Unfortunately, marketing is not usually their expertise or domain of interest. It's just not what they do.

Techies talk at an entirely different levels than clients do. The disconnect widens as time progresses, and the misaligned expectations often lead to undesirable outcomes. 

Technies talking to clients is bad.

In comes the web's new essential middleman: the digital marketing manager. Someone to act as a bridge between the client who know the business and the web designers who know the technology. Someone who excels at marketing and brand messaging, able to assist the client with packaging and publishing content online in the most optimized way to market the businesses products and services to existing and potential customers.

Today's digital marketing managers are the gateways to online business success - technology alone will not suffice.

Business is marketing.

Another U7 Solutions - Web-based solutions to everyday business problems. solution.